Results analysis

AGE

The age range I am appealing to for my music magazine is a between 16-21 as this is the most strongest age range I received on my survey with 16-18 age group was at 69% and 19-21 was at 21%. This would suggest that I am appealing to a younger audience and may have to alter the adult content in my magazine to accompany this age group.

GENDER

My target gender is going to be female, as I collected the most responses from this gender, and women showed more interest on doing things online which would suggest that my magazine may be an online copy. With 76% of my respondents as female and 23% male it seemed clear which gender I am appealing to.

HOW OFTEN DO YOU BUY A MUSIC MAGAZINE

Once I collected in my responses for this question, it seemed clear that launching a paper copy magazine would lose too much money, as people just don’t appear to want to purchase magazines at the moment. The percentage of people who bought a music magazine 1-3 times a week was 42% and the respondents who replied ‘other’ was at 57%, with these results it appears that launching an online magazine would be best, and that instead of making circulation through selling paper copy’s we will make our revenue through advertisement in an online magazine.

WHAT MUSIC MAGAZINES DO YOU BUY EACH MONTH

This question is essential to the launch of making a magazine as I needed to know the respondents preferred genre of music and the type of layout they are more accustomed to. As there are many type of music genres such as rock which is represented through music magazines such as Kerrang and pop, indie, R&B and hip hop which is represented through magazines such as NME,Q and Mix Mag. The magazine which most people responded to appeared to be NME as it had the highest percentage at 38.5% and the second favourite chosen by participants was MixMag at 23.1%. It seems clear that pop and indie music scored highest so this will dramatically limit my choice of genres to give people what they want, and to get my product out to the intended audience.