Mast Head- The mast head of this front coverer is in bold and this has an appealing effect on the audience as it connotes to the audience as a brand and a sign. The mast head is also linked to the uses and gratification model as it has exactly what the audience wants and needs depending on the persons media values. The NME is in red as this keeps in tone with the rest of the front cover.  The NME sign is also representative to the audience as being symbolic as it is a brand people want to associate themselves with according to postmodern theorists, through the use of symbolic consumption.

           Main article & pull quote- For the main article and pull quote, it has a compare and contrast theme happening. This may connate to the audience as red for anger (look in the singer’s eyes) or peace, calamity and innocence in blue writing. The effect used is very cunning as it leads the reader to want more and henceforth enticing them into buying the magazine with the theory of “uses and gratification”. The pull quote is “I’ve got a right to tell my story” this would entice the reader to want to know more as the article uses anaphora through the use of “I” as it is very personal. The pull quote also appeals to people’s media values and what the readers want to read about as it has a bit of drama and has a personality profiles. The pull quote has also been used in a cliff-hanger effect leading the reader to want more.   

           Main image- The main image is a close up and has been digitally enhanced on the face but pixelated all over. The main image also ties into the pull quote as Carl Barat has put himself on the cover and the main article is about him and his story. The main image is meant to have a multiple of effects on the audience as the way his eyes appear show anger but also connate innocence. The colour of his eyes also ties in to the magazines colour schema, giving a blending contrast effect.

            Central image – The central image in this magazine cover is an image of 3 artists. The expression on their face connotes to the audience an impression of seriousness as the pull quote for their article is “There’s no plan to do a second album” so this accompanies the expression for what’s next basis. The expression commutates to the audience and sets a tone for their article as the look given is quite demonizing. The location of the image is important as it’s located just under the mast head this implored tactics is designed to appeal to readers as it will be the second thing focused on by the audience. The image of the facial expression is also accompanied by the clothing they are wearing, and is a metaphor for the article, as they are all wearing black which signifies a funeral and this accompanies the article as the bands Cover lines. The cover line  on the left hand side  hold higher relevance than those on the right  Which  hold higher connotations.  The cover lines also keep in tone with the rest of the front cover through the use of white and pink. In which the pink symbolizes the title and the white symbolises the story/article being told.

Masthead - The mast head for this magazine (NME) is in bold white block capitals, I believe this effect was done to give the audience immediate feedback symbolically by giving the impression that the magazine is bold in its self, this effect suits this magazine as it designed to entice readers through its brutality of being different. I believe the reader is also inclined to react to the mast head as it is a recognised signature and brand in which readers have come to trust. The mast head also sets a tone for the rest of this issues front cover, as the colour themes appear to be white and pink. The mast head is also a symbol in which the audience has trust and reassurance in.

        

           Lead article- The lead article connatatates a dramatic response from the audience as it implies a no more scenario, leading it to be cunning towards the intended audience and leading them to read on through the use of dramatic techniques.

The magazine also takes a postmodernist view towards society as the magazine takes on a approach of how we can craft our identity through the use of symbolic consumption and this magazine is an example of this being done.

Th